The assignment involved the packaging design development for new wine labels. The type of wine is Merlot from California and the wine company was created using my own last name.
Wine Labels
Older experienced wine purchaser, generally wealthy, over 50 years old. Looking for the finest wines.
30 to 50 age range, higher income, college education. Looking for latest in modern design (cars, furniture and wine).
21 to 30 age range. Appreciates something fun and different, a new twist in casual style. Designs for this target market involve developing a fun brand name.
