For my brand, I chose to make it based off my mother’s own business. She has been working in a salon named Hair Underground out of our basement since I was little.

I thought it would be interesting to expand and rebrand her business. It was really easy to find inspiration through my mom and her career. I even asked her opinion on some things. At first, I struggled with coming up with a logo. I always feel like a logo that is only a typeface/font looks unfinished, but I like how it turned out. I’m really happy with the color I picked and just how the Style guide turned out in general.