The project involved developing a new visual identity for an existing, local business of your selection. You will work on brand positioning, complete a brand roadmap, create a logo and then apply the new logo to a brochure or a menu/list of services, etc.
Books On First
Logo Before:
I have grown up going to Books on First and they’ve had the same logo since they opened, I figured it was a perfect excuse to redesign them! Their logo is only used on their gift cards and website because it is too detailed. I simplified it by just making it a logotype instead of having an illustration along with it. I have always loved the font Cheap Pine and thought it fit perfectly for them. They don’t really have a color scheme going on and I wanted to keep it that way with the black and kraft paper.
